Saturday was one of those almost but not quite days for the Campbell County boys soccer team.
Top-ranked and consensus favorite to win the Class 4A state soccer tournament, the Camels fell just … More
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Jackson winter ad campaign looks beyond skiing
Posted 11/5/12
JACKSON, Wyo. — A Denver firm hired to market Jackson Hole to tourists this winter is running a $700,000 ad campaign with the message that there's more than skiing at the Wyoming attraction.
The campaign, developed by Cactus Communications, calls out a host of activities and attractions, including snowshoeing, dogsledding, wild life tours, restaurants, spas, nightlife and other entertainment, along with Jackson's winter standbys: skiing and snowboarding.
The Jackson Hole News & Guide reports (http://bit.ly/SwuabB) that many of the advertisements still feature skiing and snowboarding images and there likely will be advertising marketing any big snow storms the valley might get.
Jackson Hole Travel and Tourism Board Chairman Stephen Price says the campaign offers a broader message about winter in Jackson that the board wanted to emphasize.
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Information from: Jackson Hole (Wyo.) News And Guide, http://www.jhnewsandguide.com
